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How do you keep a dyed red semi-permanent colour lasting longer?

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I have recently dyed my hair dark red. I am using Herbal Esscences 'Ignite my fire' colour keeper. The dye is 'mahogany' shade 81 from nice n' easy Clairon. It went redder than I was expecting and even turned purple-ish at one stage. Does anyone have any good tips for make up styles with this hair ? Because I can't wear a nice subtle pink anymore, or how to make the colour last for longer? x Thanks