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Brown hair colour keeps fading - advice?

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I have recently coloured my blonde hair a dark chocolate brown colour. I did everything right - I put a red through it first then put the brown (permanent dye) over the top. It looked great at first. But the colour has faded really quickly through the ends. I've dyed over it (with semi-permanent to try prevent a colour build up) several times but it fades so quickly. The roots of my hair hold the colour well and the rest of my hair looks like a really washed-out light brown. I'm guessing this is from having such bleached blonde hair before (see my pic!) which has damaged it and it can't hold the colour? Is there anything I can do to fix this and make my hair an EVEN shade of cocolate brown? It looks crap from the back when I wear my hair down :(