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Is there a special way to make a subliminal message or not?

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I have always heard that songs have a subliminal message if we play it backwards, but is there a way to do that or just happen, i mean maybe just happen and the singer dont even know about it i mean this would be like im talking and somebody record me and put what i say backwards if is like that everybody say things like that backward without knowing it. Is that possible or not. What do you think?