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Should I bleach to get blue hair?

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I'm dyeing my hair blue soon (Splat, Blue Envy), and, as I've never done this before, I have a few questions (I already posted the first one). Should I, or should I not use the bleach? I have naturally dark brown hair, but when I put red streaks in my hair over the summer, they showed up beautifully, and I'm hearing very good things about how Splat shows up. And I'm a little nervous bleaching myself, but I'm not sure if I want to go to a salon =/ So... to bleach or not to bleach is the question!