How do producers of ads convince people to buy the products?

Psychology. First, you should understand that ads are a tool of marketing. Second, you should understand that marketing is understanding consumer needs and distributing goods to fulfill those needs in a competitive economy and society.

Marketing teams rely on creative thinking and communicating, building bonds with other people and establishing trust through empowering them to achieve what they desire. Simply put: marketers cater to consumers. Everything is very thought out, from the angles used to the colors and even the music. Certain things act as triggers and appeal to consumers. Sex, money, food, fun, etc.

Marketing teams know how to identify a problem. Then they essentially bring that problem to light. After a consumer thinks about the presence of that problem in their own life, they’ll want a solution, which is what the company who wants an ad put out has. So the ad is made, they put on TV or in newspapers and calls consumers to action.

A simple example is food commercials. You’re hungry, you see a commercial for McDonald’s or something, they talk about their delicious fresh food and how low the price is, and then without really suspecting it, you’re thinking, “that looks really good, I could go for a burger right now.”

They find out what an age group likes and include that in the ad. It’s all about stimulating your emotions. First comes the design, the lines and color. Second the gadgets. Third the mechanics. In that order, especially with women. Eye appeal, always. Forget about good or bad, it’s emotional appeal.

In women it’s emotional feeling, in men power.