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How can I get regular visitors to my site?

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I wanted to know if there is any better way of advertising your site.. I am currently using google and yahoo paid advertising so that I can get my website in sponsored list. I get a lot of traffic when advertising but when I stop the ads there are literally no visitors. I dont mind if people do not become member as my site have free as well as members section. Are there any other advertising form which I can utilize? Ofcourse I have limitations to my budget as the site just started and have not generated any income. If you are wondering the site is related to activities for kids.