John Battelle's The Search

Is John Battelle an expert at google or an ex-employee? I was reading online books that people suggested for SEM and SEO and ‘The Search’ came up as one to look at.

Is the book worth it? Should I buy something like this to figure out how to make money on the internet?

Answer #1

John Battelle is a guy that is worth reading. Buy the book and read it for yourself. It is worth buying to keep and not just a borrow.

You can check his web blog http://battellemedia.com/ and see what he is like for yourself. Very intelligent guy.

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