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Is Goth melting into the mainstream?

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Goth is becoming more and more accepted by the mainstream. At first I saw this as a positive thing, that might stop people hating us, but then I realised, when Officeworks started selling " gothic stationery ", that the newfound, accepting nature of the general public might lead to the destruction of Goth, if not by an overuse and eventual tireing by the mainstream, but by an abandoning of Goth by Goths, as the culture will eventually become everything it strived not to be. Is this evident to anyone else, or an I just paranoid?