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Are Belvah and Vera Bradley the same thing?

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I was thinking about buying a Vera Bradley purse/bag on and I keep seeing this brand called Belvah show up as I look through the Vera Bradley products. The Belvah products are a lot cheaper and really want to buy this bag( ) but I am not sure if I should get it because I want to spend my money on what I was looking for. I don't know. Should I buy this in this brand or what??