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What would you *not* do for publicity?

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Being an entrepreneur (I've started 8 businesses, and sold 2) I'm willing to go the "extra mile" if it means getting some attention for one of my projects. Especially funadvice, as I really believe we have a huge opportunity to make the world a better place.

However, I'm not sure with a request I made for some "coverage" if I should go forward or not. It's not rated R, however, it's a bit, shall we say, crude...how would you personally draw the line on publicity for something you cared deeply about? Is there a line you wouldn't cross? For me, I think, I wouldn't expose myself or my family...other than that, I'm not sure, but now I'm in a position I realize I need to think about it & be consistent. Would love to read your views.