Funadvice Logo

What single word sums up FunAdvice, if there is one?

Home More advice FunAdvice Community

Today, and for a while now, I've been having a bit of "identity crisis" on the "positioning" of FunAdvice. See, my background isn't in marketing, while my day job is dealing with search engines, there isn't any traditional segmentation, market analysis, positioning, branding or anything involved in my work.

When I think of Google, I think "search" or "knowledge"...or even, in some ways, "answers". When I think of Amazon, I think "shopping". Paypal, I think "money". When I think of MySpace, I think "personalization" or maybe "self expression".

To me, FunAdvice is about...well, a lot of things. Communicating? Connecting? Learning? Sharing? Exploring? Discovering? What word encompasses it for you?