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How can I stop all these good-for-nothing, free-loading, scam advertisers .....

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"following" me on here?

{optional rant commences}

When I joined the site, I set "automatically follow anyone who follows me", on the grounds that it seemed to be the courteous thing to do and (at that time) it was transparently simple, to:

(a) change that setting so as not to automatically follow people anymore; (b) un-follow person(s) whom you did not wish to follow anymore; and (c) stop particular person(s) following you anymore.

How come:

what originally seemed to be a nice flexible aid to sociable interaction, has now become just another unwanted spamming mechanism, made freely available for the use of one-stop parasitic commercial flyer distributors, whose garbage cannot even be binned like the junk they shove into our snail-mail boxes?

{optional rant ends}