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Should companies be able to track your online habits?

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Should Companies be able to track your online habits?

I want your opinion, what do you think?...I also want an good websites to search and know more about it, tell me if you know one...

I have other questions on that topic as well...:

1) Should organisations be allowed to track your Web surfing habits?

2)Should organisations be allowed to associate your real identity with your online identity and profit from the information?

3)Should companies give you the option of not being tracked?

4)What are the benefits and dangers of online tracking?