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What's the obsession with touchscreen cell phones?

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Ok first let me confess to something... for the past Christmas, I asked for a touchscreen cell and I actually got it from my parents. BUT, I have noticed that, that is the only kind of cell phones people have these days. What is the obession about them that make ppl want to own them. If I was asked that, I'd say it's because of the internet access you get from them. But, what do y'all think is the obession that ppl have with them?