They advertised / endorsed: Phillip Morris Cigarettes typically via Monochrome hybrid cartoon animation and personal appearances at the end of the " I Love Lucy " programme, during the 1950's. Two examples:
01m :19s YouTube A / V http://funadvice.com/r/bgfeeoqko13
01m :16s YouTube A / V http://funadvice.com/r/14r4kllrn09
-- Best wishes - Majikthise. .
Lucille Ball used to smoke Chesterfield cigarettes on her show but not much people knew that because she used to place them in a Phillip Morris cigarette box which her sponsors. Reminds me of when i used to put rum in a listerine bottle so that i could drink during class without the teacher knowing. Ohh how stupid i was. lol.