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Did you know Yahoo pollutes search results with ads?

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So, I just saw an ad that really bugged me. Yahoo is suggesting "you can't find stuff on Google" however, they are the only search engine where they show ads inside the search results themselves, that you can't distinguish from normal results.

Did you know that? Or is this "secret" of Yahoo Search still largely ignored by the general public, and known only to "search geeks" like myself?

Here's an example: if you search for digital cameras, only six of the ten results they display are there because they are relevant. The other four results are advertisements, and you can only tell because the link to the 'cache" of the page is missing. Is this news, or does everybody know this already?