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What is a blog for? What should be written?ETC...
Blogger and Wordpress are two popular platforms to setting up free blogs. Setting up a blog using one of these two platforms is pretty easy. Blogger is easier in my opinion for beginners while Wordpress requires a bit of html knowledge. Of course there are many other sites that allow you to create a blog too like the ones mentioned by Gish.
You just post what appeals to you, some popular blog sites are weheartit.com or tumblr.com, some are based on one category though.