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Branding is like a name, term, sign, symbol or design, or a combination of them used for identifying a product belonging to a seller and it’s used to show it’s different from someone’s product they’re trying to sell.
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Branding commonly takes the form of a name or symbol identifiable to a particular commodity. Its purpose is to differentiate your products over other competitors found in the market. A good branding readily communicates the intended benefits/promises that your products can give to consumers.
It is the process of establish a company image that is attached to products or services. This can be done by way of mass advertising that is repeated over and over. However, it also might be accomplished by way of participating in online interaction facilitated by a social media marketing agency.
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