Knowing your target audience not only allows you to accumulate resources at the most important points but also to highlight the characteristics of each segment, allowing you to strengthen the weaknesses in your communication strategy. A thorough analysis of your consumers with the help of a semantic vector search sometimes allows you to find new and unique ideas of detachment from competitors, opening up new opportunities for growth and development.
If your business is regionally based, the survey only includes residents of that region. Similarly, when researching the attitudes of potential voters toward a candidate, the entire adult population of a particular region will be the target audience.
Gender and age
Consumers of most products and services are both genders, so by and large, there is no obvious distinction. However, if the study is conducted by a producer of vitamins for pregnant women, it is obvious that the target audience, in this case, will be pregnant women. If the products or services being researched have restrictions on the age of consumers, this should also be taken into account when selecting the target audience for the survey.
It is often important to consider the income level of the target audience before the upcoming survey. For example, if the price segment of a product or service is above average, it is important to select an audience with income above average. The profession of the potential respondent can also serve as one of the parameters for selecting the audience.
Intending to conduct a survey about popular music, of course, it is logical to assume that the area of interest is important, and your audience will be music lovers, not fans of reading.
-Understand true motives and behaviors, and adjust your sales model to the most convenient and comfortable way for the customer to make a decision and make a purchase;
-Expand your reach by interacting with audiences similar in characteristics and behavior to your customers;
-Better understand their needs, ask them directly, and prepare product launches that are relevant to them.
When defining a target audience it is important to pay attention to its size and dynamics of number, expressed in thousands of people. The size of the target audience allows us to estimate the potential capacity of the market and sales volume, and therefore estimate the profitability of the business, payback of advertising investments, and long-term growth of the company.
Business success and great sales are impossible without understanding who you are selling to. Let's understand how to determine your target audience.
This is a great tool for finding out your customer's true needs, their pains, and whether your product has closed their need. A handy way to conduct a survey is to send out questionnaires to your customer base. To do this, you need to compose specific questions with answer options for the customer.
The analysis gives an understanding of what clients are looking for on the website most often, how many pages they viewed, which links they clicked, and whether they bought a product or service.
See the statistics on Facebook or another social network in the "Statistics" section. There are also special services for determining statistical indicators. They analyze the content and reactions of users in any social network.
Your competitors are another good source to study your target audience. Find out what your competitors are missing and provide your customers with new opportunities. Also, analyze what mistakes they make so that you can avoid making them in the future.
Knowing your customer is essential to spending money in a targeted and efficient manner. Very often huge sums are wasted and do not bring the expected results. But once you know exactly who your people are, you will sell much more successfully. After all, your income directly depends on knowing your client's problems and effective ways to solve them.