The marketing world is moving with the speed of light now! And in 2022, we will see the industry evolving more than ever!
The constantly changing business landscapes during the COVID-19 pandemic has embraced digital marketing. As the country reopens now, some businesses will see slumps in the virtual engagement they'd recently relied on. Keeping up with marketing technology trends isn't easy. To maintain a sense of relevance with your audience, it's vital to stay ahead. Here are some tips that can help you do that!
Putting influencer marketing should be on top of your business growth strategies. The mobile web design and short-form video marketing should be below that. While 60% of marketers say it's effective and 40% plan to increase the investments. Influencers often master the platform they use and the field. They already have an audience that is engaged and interested in their content. In fact, when marketers collaborate with influencers, they can expand their reach and gain fans from the influencer. More than 56% of marketers invest in micro-influencers.
No doubt they have few followers, but their post-pack has more punch due to the high level of engagement. These micro-influencers have found a niche in their industry. They are now playing a big part in marketing technology trends, converting leads, increasing brand awareness and connecting with the audience. Their regular audience is much likely to trust their opinions and recommendations. Long length videos offer large amounts of information about a product to the audience. On the other hand, B2C and B2B marketers have learned that short-form videos can actually be much more effective. Not only does it take less bandwidth, but this type of format aligns with the fast-paced attention spans of the audience. That is why Reels and Snapchat have gained quick growth in previous years.
Among all the business growth strategies, mobile optimization is a vital one! Consumers spend more and more of their time on mobile devices these days. More than half of the annual traffic of websites comes from mobile devices. A business owner who wants to target a fast-paced and highly connected generation must consider powerful mobile-optimized digital experiences. Today, 33% of marketers invest in mobile web design, and 84% focus on investing the same amount in 2022. Therefore, people consider mobile optimization as one of the effective marketing technology trends.
Many brands have seen that permanent social media content like standard posts, videos, and live events is viewed, again and again, even a few days later. It can be a strong marketing campaign rather than 24-hours disappearing posts. The results have shown that 44% of global marketers plan to increase their investment in social media content, while 8% believe it generates the most ROI compared to other business growth strategies. Meanwhile, 25% call it least effective, and 37% of marketers plan to decrease their investment in ephemeral content. If you are focused and generating solid ROI, ephemeral is the best strategy to lean on. A mix of transient and permanent content can give the brand temporary and steady engagement. But brand needs to weigh which format is best for their campaign.
One of the most important marketing technology trends is that the website and content must be as discoverable as possible. This can provide both long-term and short-term traffic to the source. SEO is not new in marketing! However, its strategies are becoming more ingrained within modern-day business growth strategies. Of all the marketers using SEO as a marketing strategy, 49% call it effective, while 84% invest the same amount or more in the tactic. As the interest and need for SEO grow, so do the optimization opportunities. As Google evolved, SEO became significant. Now brands invest in SEO which helps them with everything from search insights reports to multimedia optimization.
The reports suggest that 47% of marketing professionals use keyword search insights in their business growth strategy. All in all, more than half of SEO experts are focusing on optimizing their content with search-driven keywords. This strategy is neither too expensive nor time-consuming. You can use tools like SEMRush and Ahrefs to do quick SEO keyword research which is relevant to your business. This way, you can boost your content with keyword-optimized titles, subheadings, body and description.
In the summer of 2021, marketers were puzzled by Clubhouse. The audio chatroom app quickly gained millions of users without publishing any visual content. It was a revolutionary discovery. Clubhouse took other platforms like Twitter, LinkedIn, and Facebook by storm. Afterwards, Other apps also rushed investing in, testing, and launching similar features. Even big brands like HubSpot expanded their podcast content and networks to gain more listeners. Now that audio content has become more common in the online world, marketers are finding ways to benefit from it.
According to research, 53% of marketing technology trends find “podcasts or other types of audio content" effective in engagement and brand awareness. Clubhouse & Twitter Spaces both have a similar theme. Although audio platforms might not have great conversion paths or monetizing features, they still provide the engagement business needs to see from an investment.
Longer form case studies offer incredibly deep insight into how people benefit from a particular product or service. At the same time, some businesses choose to place these studies in public to persuade a potential customer. Others provide them as a free PDF that requires lead conversion to be downloaded. Many marketers in the B2C industry rely on case studies and find it a part of their business growth strategies. The case studies have influenced even content marketing. Marketing experts are looking forward to using them in 2022 as well.
Longer form case studies offer incredibly deep insight into how people benefit from a particular product or service. At the same time, some businesses choose to place these studies in public to persuade a potential customer. Others provide them as a free PDF that requires lead conversion to be downloaded. Many marketers in the B2C industry rely on case studies and find it a part of their business growth strategies. The case studies have influenced even content marketing. Marketing experts are looking forward to using them in 2022 as well.
A picture paints a thousand words". And, Infographics can paint even double! They are on top of marketing technology trends these days. Infographics not only carry the visual appeal and shareability of nice pictures, but they also pack helpful data and informative content with them. It makes the content incredibly engaging to web visitors and audiences on social media. According to research, 45% of marketers already use infographics, and 38% plan to use them next year. The marketers who use infographics say it is the most effective content type. Ultimately this credible data can help marketers, bloggers, and content creators to tell compelling stories.
You are up to speed now! As long as you keep your thumb on the pulse of these business growth strategies, you will always remain open to change, and your business will never fall. 2022 is going to be so much better than this year. So, buckle up and get ready to experiment with these marketing strategies for your business page. But if you are getting overwhelmed with all these insights, don't worry! We will publish regular research pieces with accurate data in the upcoming months and update the audience with new emerging trends. So, what's the plan? Comment down your next marketing move!
Scorpion is the leading provider of technology and marketing services helping local businesses thrive. Scorpion offers services and technology to help small businesses with SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Websites, Lead Management, Appointment Scheduling, and more.
