We have a never ending freedom of choice, no matter the subject. This is why it takes a lot of effort to be seen, heard, to matter. Brands are in an overwhelming competition for clients’ attention, using all tricks available to earn and keep it. An unique logo design can make a huge difference in terms of awareness, which in turns translates into sales. Because logos are the shortest version of the brand’s story, they symbolise everything important – past, present and future.
Logos are internally connected to all the brand stands for – its values, its expectations, the people it represents and the people it speaks to. And only a logo designer pro can address these layers in such a manner that the end result is original, breathtaking, unforgettable. You can always settle for something correct, simple, modest, but that means you will be settling for correct, simple and modest results. And no matter if you are a modern minimalist business or one of the big players, you should never accept less than you’re worth.
Look around to your competition, to those designing their brand logo and to the work they’ve done. Is that what you want? If so, don’t hesitate to contact the same logo designer and ask for a meeting. If not, look further, to agencies that won prizes in the field and proved to be pioneers. But keep in mind that half the task will be yours, as you are the one providing all relevant information. Professionals who do logo and brand design do not guess (nor secondguess) the things you want, this is why you need to be honest and careful about all tiny details that matter a lot.
The honesty part is essential also when giving feedback about the proposals they will deliver, because based on that they will modify or take it from the beginning until everyone is completely satisfied. Logos and brands are hard work because, similar to children, they require constant care, imagination, prevention, education. But, just like kids, they also have the ability to reward you in so many ways. Invest in your business wisely and good things will come, as they always do to those who wait...
Logos are there to stay, so no effort should be too much, nothing should be too expensive and no wait too long. Give it all you have and your business has high chances of sticking to people’s mind, the only guarantee you will never be forgotten or replaced.