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Logo and brand design – the musts you should always keep in mind

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We have a never ending freedom of choice, no matter the subject. This is why it takes a lot of effort to be seen, heard, to matter. Brands are in an overwhelming competition for clients’ attention, using all tricks available to earn and keep it. An unique logo design can make a huge difference in terms of awareness, which in turns translates into sales. Because logos are the shortest version of the brand’s story, they symbolise everything important – past, present and future.