Regardless of the size of the industry today, it’s fair to say that there’s never been a better time to get started as a freelance SEO consultant, especially considering the way in which the search industry changes on a near-daily basis!
I still stand by this advice: If you want to become an SEO freelancer, the best method is by getting your hands dirty. You could pay out hundreds of dollars to take online courses or to find a college course, or you could just buy a $10 domain and a $20 per year hosting plan and learn by doing. You’ll find out about domain name management, hosting setup and configuration, before being able to progress from there. Maybe you’ll jump onto Wordpress because it’s so user-friendly and popular, or you’ll learn some basic HTML and make your own site.
I learned a lot about SEO and online marketing through building and running my own websites. At the beginning I was writing lots of content for my own websites (learning about copywriting, too) and back then about the importance of regularly posting unique content to your website. After playing around with a few other projects I’d started, I decided I’d built up enough knowledge to start offering this as a paid service to other businesses. Up until then I’d relied heavily on monetizing my sites through ad networks like Google AdSense and affiliate networks, but I didn’t think this was a very sustainable, long-term model.
Arguably back then (around 2008) there wasn’t a huge demand or interest in search engine optimization, at least nothing like it is today. The web wasn’t used as such a constant, always-available resource (the mobile internet revolution hadn’t taken off just yet!) so it was harder finding those first clients. Inevitably I got my first SEO gigs by helping businesses out with a basic website design first–another benefit of being comfortable with Wordpress.
There’s a huge area to focus on when it comes to specializing as an SEO freelancer, especially when SEO is often considered as being twofold: either on-site SEO (technical elements relating to the website, or anything that’s “on the website” itself) or off-site SEO (the links on the web pointing to your website, references to your business, etc).
Whatever you choose to focus on, you really need to up your game to obsessively learn everything and anything there is to know about this particular area of SEO. Constantly read from others, reach out to other fellow experts in the field, and continuously test and monitor everything! Despite someone announcing that “a + b = c”, don’t take this as a given. See if you can replicate the same experiment yourself, and don’t be afraid to share your findings–good or bad.
It is difficult to describe myself in a few sentences, but I will try) I am Vernon, 40 years old, live in Michigan, changing my place of residence from time to time in the states. I work as a remote SEO specialist, in particular for the service Wuzzupessay now. I love fishing, camping and active water sports