Let's face it, one thing that 2020 has taught us is that the idea of going into a store or office to but goods or services is over and will probably never come back to what it was before. People were already making most research and buying decisions online.
Online Marketing Certifications are one of the best ways to quickly get into the field without an expensive or dubious college degree. And it's best if you're already doing online marketing for yourself or others and now want the extra cushion of being certified.
In this guide we'll look at 7 Online Marketing specialties that you can quickly get a certification to help propel your career in this growing field.
Did you know that Youtube is now one of the biggest online marketing channels, second only to Google itself? With you watching your favorite content creators I bet you've overlooked that they are using the videos to sell their books, their products, consulting and local services.
Running a channel of any significant size is a large undertaking, which is why Youtube actually has certification programs for Channel Managers, Business Operations, Digital Rights Management and Artist & Label representatives.
And to stand out from everyone else and get one of these jobs, Youtube offers exams and lessons in their own certification program.
Perhaps one of the most comprehensive and well known suite of marketing tools, Hubspot allows you to automate and manage your Inbound marketing activities using email marketing, content marketing, sales, social media, customer relationship systems and many other tools.
From getting the leads to managing and closing them, Hubspot has tools in the entire life-cycle of sales and marketing.
In order to advance your career in a company that uses Hubspot, you can visit them and take the certification exams.
HootSuite is one of the oldest and best social media manager tools. You use it to schedule and post content to pretty much all the major social channels.
Once the content is posted, you will also get the analytics and statistics that let you know how your efforts are doing. Then manage all your likes, comments, DM's and follows from a central area.
Plan to run a large social media campaign? You're probably going to have to use HootSuite, so it's important to be able to take the course and pass the exams to work at the larger companies.
If you're searched the web with Google, you've seen those ubiquitous ads at the top of almost every search on both mobile and desktop. Did you know that just creating and managing those ads is a huge career in and of itself? Not to mention using the Google Ads software for maximum effectiveness.
Google offers certification that allows you to be an expert in using their online advertising system to get the most amount of traffic and leads. Of all the online marketing certifications, this is one that could probably be worth the most to you.
Easily pass the complex Google Ads Certification exams with these study aids and exam prep kits.
Google Analytics help you track all your online marketing activities. It helps you answer questions such as, where is my traffic coming from? What are my most popular pages? How effective is each marketing channel? Which one contributes to the most sales?
And it goes even deeper, being able to tell you the ages, gender, interests and devices that your visitors are using and what they're doing during each visit.
All this allows you to enhance your website so you get more sales and give your visitors a better experience.
You can take and pass the Google Analytics Certification exams (yes there are a bunch) to be considered an expert in using the most popular analytics tool in the world.
What is SEMrush anyway? They create tools to manage your SEO (Search Engine Optimization). What that means is enhancing the ability for people to find you in all the major search engines.
There is a very large market in just optimizing your website, deciding what pages to have, the speed of the website itself and figuring out the best content to write so that people searching for the problem can find your website first.
SEMrush has some of the most coveted tools in the industry to help with the analysis of web properties, so naturally they have quite a few certification exams for you to take (and pass).
Other popular online certifications to have include...
Yandex - Show that you know how to use the Yandex.Direct advertising system and the Yandex.Metrica analytics tools.
Microsoft Advertising - Get certified in the use of Bing Advertising and marketing tools on the second most popular search engine in the world.
There are many more Certifications that you can take and pass to boost your job prospects, and this guide was sponsored YZY Adwords - “Practice More, Read Less”. Save Your Time with Certification Exams Questions And Answers. Pass Google, HubSpot, YouTube, SEMrush and many other certification exams easily. Boost Your Profile!