In this article, we will explore the ways in which you make your mobile app more popular and visible on app stores.
We have to say it - this is officially the decade of mobile applications.
Would you believe, in 2018, the total number of apps downloaded was a staggering 194 billion? And it certainly did not stop there, for users download thousands of apps on a daily basis, which only adds up to an even bigger number.
Now, this may be a little nerve-racking for businesses who have just launched their first app on app stores and are already under great pressure of cut-throat competition.
Well, it sure is daunting to find ways to get your app the exposure it needs to become popular. This is where app development companies resort to App Store O
An icon is one of those things that are the first thing a visitor notices. So, you genuinely can’t afford to take any chances. The best tip to make sure that your icon is engaging and aptly represents your app is to test different variants of app icons before its official launch, and then finalize the one based on the feedback.
Two of the few things that set the first impression in users’ minds are the Description and Title. Studies state that the majority of users only read the first line of your description and that 60% of your app visitors won’t scroll beyond your First Impression ( Icon, Title, Description, Ratings, Photos, etc). It thrushes a lot of responsibility towards how your app’s title and description are.
It is observed that adding a keyword or two in your app title will help you rank 10% higher. Also, an engaging and interesting description will help grab users' interest. So, make sure that the first two lines of your app description are ap
Keywords play a crucial role in optimization, be it SEO or ASO. Though the keyword character limit differs for both Apple and Play Store, you need to make sure that you use your primary keyword at least five times in your description for the app store algorithm to read it. However, overdoing it will not help at all. What you do not want to do is stuff your app description with keywords. This could lead to penalization of your app, which you would want to avoid at all costs.
Now, if you are thinking how will you know which keyword is the key to your app’s success, then there are plenty of ASO tools available like TheTool that will
As a user, even you also look at reviews and ratings before buying any product, and so do users before downloading your app. Try to gather as many positive reviews and ratings on your app.
This way, other visitors will also be motivated to try your app and increase the download count. What’s more, the Play Store (or App Store) algorithm will consider your app as user-centric and elevate its ranking in the search list.
Adding your app to different categories will definitely work to your advantage. It is paramount to enlist your app in an apt category or categories if you think your app comes under more than one category. This will help your app to appear on top when a user is browsing by Categories option. You should always try to choose the least competitive field so that your app has higher chances to rank at the top.
Adding Screenshots and videos of your app screens gives a prior insight to users into your app and motivates them to download your app to try for themselves. On average, users only spend 7 seconds on your app page, so the fate of your depends on those 7 seconds and how you represent your app. Employing attractive and high-quality pictures and videos will retain them enough on your app page to click that download button.
Lalita Koshyari is a Content Writer at an Android app development company who like to scribble her musings and thoughts. She is intrigued by and terrified of AI technology all at once and likes to know about the latest mobile tech trends. She is very passionate about a lot of things including Nail Art, Marvel, Dogs and Cheese Fries. Her all-time favorite authors are Charlotte and Emile Brontë. Do connect with her on Linkedin to know her perspective of the world.