While managing a small business, it’s important to continually look for ways to grow and provide more value to our customers. This article looks at some of the most common way small businesses have increased growth in 2022.
Search Engine Optimisation (SEO) is more important than ever for a business’s growth. Social media and google search are both vital in any business strategy. It is now also considered the bare minimum for any business to be successful in the online market. Small businesses have managed to increase more growth with better digital marketing strategy. For e-commerce businesses, expanding their online presence have been key to exposing their brand and products to a growing number of online consumers. Refining a digital marketing strategy is part of that.
If it’s not already obvious, video marketing is particularly important because it’s the type of content with the highest consumer engagement online. TikTok, Instagram reels, and other social media platforms are pushing video as for them, it means more people spending time on the apps. For your business, video is great for driving more engagement.
A final way small business can leverage their growth is with branded merchandise. There are several benefits of doing so. For example, exclusive merchandise provides potential customers a physical object that will remind them of your business and your product, long after they’ve bought from you or seen you online. For example, printed cotton bags, mugs, hoodies, pens are forms of merchandise for small businesses. This kind of investment helps form a strong connection, especially with existing customers. It almost guarantees retention and brand loyalty, especially if the merchandise is delivered in a way that makes the customers feel rewarded for their loyalty to your company. They are seen as tokens of gratitude, and a sign of the company’s care and thoughtfulness.
When running small businesses, it’s important to establish strategic partnerships in marketing to reach a wider audience. These types of partnerships can also be financially supportive as well as promotional. For example, it may be a sponsorship or simply a partnership where you both mutually benefit. You can also grow your market reach and brand power by co-branding projects or products with a strategic partner.
Not only is business marketing key, but personal branding is equally as important. With small- and medium-business, it is often the case that owners can hide behind the business. It can be daunting to show your face on social media – not only does it show your vulnerability, but it also can be nerve wracking. However, emotional engagement is key for expressing authenticity and how genuine you are. It comes through showing the human side behind your business and showcasing you and your employees behind the scenes.