Nowadays, companies all over the world are providing SEO based services because every business desires to have a strong online presence. Everyone wants high relevant traffic on their webpage and importance of traffic on the website is not some big secret.
Here the word “relevant traffic” refers to as visitors who might get interested in your services and end up becoming a customer. How that is done is completely dependent upon the SEO strategy established.
There are many digital marketing agencies out there that are offering affordable SEO services. to their clients. But if you are the type who is into DIY ideology then we have some Google Analytics hacks that can help you in making your SEO efforts even more fruitful:
If you wish to know about the number of times your page has appeared in the results and what is the click-through rate, then Google Analytics can help you find that out. To judge the overall performance of the website you can sign up for the Google Search Console feature which certainly does give a good overview of where the site is lagging and what can be improved.
Connect your search console account with your Google Analytics to find out detailed results on the overall performance of your webpages.
Keywords will and always be the most important aspect in SEO. When you are dealing with keywords that drive traffic on your website, it is also important to understand whether these keyword combinations are driving relevant traffic on the webpage.
To evaluate how useful your keywords are and what type of traffic they are bringing on the webpage, you consider an evaluation of the keyword intent. There are certain types of keyword searches i.e. navigational, investigational, transactional and informational. Target those keywords that will help you get your targeted audiences’ attention.
Keyword planner or as the professionals refer to it as the; KW Planner is the most accurate and optimal tool that helps you create a blend of keywords. To optimize your website based on keywords, you must create more combinations of words that are related to your initial and main keywords.
To diversify your range of keywords you should copy your existing ones that are present in the Queries to the Keyword planner and you can start combining the new ones.
Queries section of your Google Analytics is a perfect way to identify and improve the performance of keywords. There is a large sum of queries that have been grouped. These comprise of sensitive data. Even though it is quite impossible to completely uncover the other data of the keywords, it provides enough information to understand the source of traffic.
It is common to use the Yoast plugin for performing SEO on a certain website. This plugin requires the addition of a new main keyword on each page. Choosing an appropriate focus keyword means that you are driving relevant people on your website and these visitors can be converted into customers.
When you track the performance of a keyword, you also look at its relevance with the content and whether it is enabling the right traffic to visit your page. This will also help you in creating content for the site as well.
Referral traffic is the term used for traffic that can come to your website from a third party i.e. social media, external links, outbound links, reviews, and blog posts, etc. To get the best of referral traffic, you should keep an eye on the analysis and results. Find more ways on how to direct more referral traffic on the pages.
You can analyze these reports by looking for search console in the acquisition section and then choosing the landing pages option. Keep a track of people coming on your website through a Google search result and also consider why they are not staying on your webpage. Improve the content to generate more engagement.
You can judge this by checking the Bounce Rate and Time on the Page. When the Bounce rate is higher than average visitors’ time on the page, it’s time to make some improvements.
Visitors on your page tend to leave the page if the site does not load in 3 to 5 seconds. The speed of your website has a huge impact on the visitors on the page and it is the major reason behind high bounce rate. Time to time Google has emphasized the focus on optimizing the speed of the website and its performance which is why focus on the bounce rate of your site to assess its load time.
A customized SEO Dashboard can give you a quick summary of your performance. Create a customized dashboard just to save time reviewing the statistics. It is totally up to you if you want to create a dashboard or use an existing one with a few changes.
We hope you found our article useful and worthy of your time. Let us know how these hacks helped you in the comments below: