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Why do they put the year in those old navy cups?

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I saw those old navy cups with a nice logo and everything, but with the year 2012. Why they put the year on the cup that makes it obsolete. If they don't put the years on the cup that cup would be ageless. I mean is not cool to use an old navy cup with the year 2011 lol. Just saying. What do you think? Tell me please thank you.