i don't understand it is not that hard !!! ?
in high school i found it hard. ill admit in the begining i was as fake as it gets, rite down to the fake tan and heavy makeup. i liked the attention i got with it and the guys who asked me out and stuff. thn one day i had a break down cuz i felt like my bestest freind in the world who i love so much didnt even kno wat i looked like and i was afraind once ppl eould get to kno me thed be confused cuz i dont act like i look like. i got lost in it all so now im diffferent and im learning to be more real and just be me. finally thts good enough for me :)
For some people, life is just one big popularity contest and they need everyone to love them. For others, they like to pretend to be something they're not. I think we all have little bits of that inside us to a degree... but your question was fairly general. Are you referring to a specific thing that happened to you?
Most of the time people lie because they feel insecure about themselves.