I have never found a horoscope for men why is that? just curiosity tell me please thank you.
Because of gender roles, women are now more likely to have jobs in newspaper columns involving horoscopes than men because a man will have a harder time getting that particular job. Not to mention less men apply due to social pressures that it is a traditionally more feminine role. So since the author is traditionally a woman, they tend to direct it towards other women.
That is the demographic they are gearing towards. Women are more likely to seek advice from a newspaper column (or anyone) than men.
Because women are more likely to believe in supernatural/magical things.
Women are more sensitive and more trusting than men...
because they have a lack in cognitive abilities
typical know it all. .