why 10 pass 10 is shown in all watch Ads?
It's part of the vast right wing/Illuminati/atheist (take your pick) conspiracy.
...either that, or it's so it will resemble a smile and display the brand name (which is always centered at the top) prominently.
im not exactly sure.
its not shown on every single one
but the majority of them yes
I guess its just a good time to be shown