The picture- cute, beautiful, religous etc, the words etc. (I have a greeting card job and need to make illustrations for 50 Xmas cards, so I'm wondering what is the most popular designs people want)
It depends on who im buying for. I usually look for humor when im sending christmas cards because i believe everyone appreciates a good laugh. If its for my elderly relatives though i look for the picture on the card to be beautiful and for the message to be something sweet.
I also think of the people im buying for e.g. if a person likes cats i sometimes but ones with little Christmas hats on but i also include personal choice too :)
Thanks much for the input!