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I know google changes their theme for the different holidays, and my wife had me put hearts on her spa site for this holiday.
It's been on our to do list for...well, I'd say five years, since I worked at Yahoo and noticed that they put a TON of effort into their holiday themes as well as the fact that it helped with marketing, promotion and generating incremental advertising dollars.
We only have...well, 2 or 3 full time people, depending on how you look at it. Eventually we'll get there.
I am sure you have a large list, and a small staff, I have a large number of sites I have to keep up to date, and then the list of ideals and things they want. It always seems to be a work in progress, and somethings require a whole revamp of the code. Good Luck.
Like everything else there are bugs, things that have to be worked on, worked out, and if you play and tweak it to much, it can become unusable. I have done updates the have set me back almost a day, keep up the good work.
Well, there are a lot of great plans for this site for future measure, but currently, there are still a lot of things that need updating and fixing, as, when the site was re-launched, everything changed :)