It's actually a sort of rudimentary subliminal message, and can mean either, depending on the person, and will create a positive image in their subconscious when they think of it, at least for most people. Those aware of subliminal messaging or stiffs tend to be able to ignore such influences.
It was pet smart but I think people call it pets mart now but its really up too the person what you want to call it I call it pet smart but that is just me so ya good luck with finding a anwser...
ha.. I always thought it was pets mart...