What are the advantages and disadvantages of television?

What are the advantages and disadvantages of television?

advantages

Firstly, television permits us to reach large numbers of people on a national or regional level in a short period of time. Independent stations and cable offer new opportunities to pinpoint local audiences. Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motion.

Secondly, it allows us to reach large numbers of people in a given geographic area. People have the flexibility in deciding the ad size and placement within the newspaper. Our ad can be as large as necessary to communicate as much of a story as we care to tell. Exposure to our ad is not limited; readers can go back to our message again and again if so desired. Free help in creating and producing ad copy is usually available.

In today's media, television is the most dominant form. It combines aspects of print and radio with the clarity of video. Instead of just reading or listening to what happened in a story, television views can see it as well. With proper editing, television is the most compelling and attention-grabbing medium. It is designed to hold the viewers attention for short periods of time and seems a perfect fit for today's fast-paced world. In a converged website, television can offer video clips of events that show the audience what happened in the accompanying story. The 24-hour television news cycle is also well suited for covering events at all times of the day, which is a challenge for radio and print. Finally, television, the most popular medium, has the greatest visibility and can be a powerful tool in promoting the converged website

Disadvantages

Message is temporary, and may require multiple exposures for the ad to rise above the clutter. Ads on network affiliates are concentrated in local news broadcasts and station breaks. Preferred ad times are often sold out far in advance. Limited length of exposure, as most ads are only thirty seconds long or less, which limits the amount of information you can communicate. Relatively expensive in terms of creative, production and airtime costs. Bad effects on the kids because they learn every bad things shows on the T.V. It kills innocence in children. The children are forced to know everything which is not necessary or suitable for their age. Because of this they become more matured at an early age. They lose their innocence and childish behaviour which is a boon to mankind. Innocence gives happiness, but the kids are not enjoying this happiness in the present world. Time limits and monitoring it for children are some ways of keeping control of what they learn. Because of watching T.V, the must “discussion of family every day” before going to bed vanishes. Because of violent news, killings and bombings, we sometimes lose our confidence to go out. I think the disadvantages of watching TV that people spend a lot of time watching TV and it became part of many people life.There are so many interesting to do than watching t.v.
like exercising and etc.