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Benefit to starting such a company? Well, other than profit...nothing. 
Type os infestments? These days, a ton of schools offer programs related to online marketing and SEO / SEM, etc...if you're starting from scratch, those courses might be worthwhile.
If you're not into classes, read up on search engines, how they work, information retrieval, online papers such as the anatomy of a large scale hypertextual search engine (the famous google paper) and of course, learn HTML and things so that you can experiment and learn by doing, eg, promoting your own personal blog or similar.
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What are some of the benefits of starting a SEO company? What types of investments are needed to get an SEO company off of the ground?