I’m a senior advertising student at AiPD. I have a keen interest in account planning and branding. In addition, I thrive in the design process - concept to execution. I’m driven by the challenge of bringing individual elements together in a cohesive and creative manner that speaks directly to the client as well as the creative team. James Young, author of “A Technique for Producing Ideas”, mentions two principles that he considers to be at the source of all ideas. An idea is simply a new combination of an old idea. Second is the ability to see relationships between new and old ideas. We want to be able to claim the “ah ha” moment as ours solely. It’s our drive for something better that can hinder us the most. Once we learn to relax the reins a bit, we can then see how everything is connected in one way or another.
In the dry months I love to go mountain biking (explains the bruises on the back of the calves!) & in the winter months I can be found playing in Whistler.